MindShift™
Before you build a startup, you rebuild the way you think. MindShift™ is our founder mindset and knowledge program — 24 one-hour online modules that take you from employee thinking to founder thinking, and from a raw idea to investor readiness.
And it is completely FREE for InvEnt Quarter founders.
The MindShift™ concept
Most ideas never become companies because the founder is still thinking like a professional, not like an owner. MindShift™ closes that gap first — with the frameworks, language, and decision-making habits that real founders use every day.
The program is split into two tracks of twelve one-hour modules. Foundation gives you the strategic toolkit. Journey walks you through the actual path a startup travels: idea → customer → product → market → growth → investor readiness.
Everything is delivered online and self-paced, so you can complete it around your job. Finish MindShift™ and you arrive at IdeaCraft™ already able to defend your idea, your market, and your numbers.
Two tracks. Twenty-four hours. One shift.
Foundation
The strategic frameworks, tools, and deep-thinking foundations every founder must master.
- 1. Lean Startup: Hypothesis-Driven Development
- 2. Design Thinking Mindset for Founders
- 3. Business Model Design
- 4. Value Proposition Design
- 5. Revenue Model Design
- 6. Idea Testing & Rapid Experimentation
- 7. Market & Competitor Analysis (Differentiation MindShift)
- 8. Unit Economics & Financial Logic
- 9. Problem–Solution Fit + Product–Market Fit Signals
- 10. Customer Persona & Jobs-To-Be-Done (JTBD)
- 11. Elevator Pitch & Pitch Deck Design (MindShift Edition)
- 12. Funding & Valuation Fundamentals
Journey
The founder journey: idea → customer → product → market → growth → investor readiness.
- 1. MindShift: How to Think Like an Entrepreneur
- 2. Introduction to Entrepreneurship (MindShift Edition)
- 3. MindShift: From Idea to Action
- 4. Ideation & Opportunity Assessment
- 5. Customer Development & Problem Discovery
- 6. Product Development & MVP Strategy
- 7. Early Traction: How to Acquire First 50–100 Users
- 8. Go-To-Market Strategy for New Founders
- 9. Startup Branding for Early-Stage Founders
- 10. Pricing & Monetisation for Startups
- 11. Financial Management & Funding Basics
- 12. Pitching & Investor Readiness
MindShift™ is FREE.
Every founder who joins InvEnt Quarter receives full access to all 24 modules at no charge. We create your learning account and send your login the moment you join.